Movement Entertainment are glad to share with their supporters Movement Torino 11th edition’s excellent results: the contemporary music and visual arts festival, that holds the European Commission patronage together with Kappa FuturFestival, has once again confirmed itself as the main Italian winter format.
Program and Artists – The program is spread between 22nd October and 1st November, involving over 30 artists across 7 different venues. Eight dates on the table: Superga Birthday Party at Audiodrome live Club and two Workshops at Politecnico di Torino, one of which in collaboration with BasicNet Group anticipated the Main Show on 31st October at Lingotto Fiere.
Attendance – 30.000 attendees during the week. The Main Show alone registered 20.000 people from all over Europe (+8% audience from outside Piedmont and +10% foreign public compared to the 2015 edition).
Innovation – Movement perfected the exclusive use of the cashless technology: the digital payment method through a loyalty card integrated with an RFID chip, necessary to purchase goods and services at the Festival. For the first time it has been possible to re-use the cards distributed at KFF and Audiodrome, the only live Club in Europe to introduce this technology.
Territory and Tourism – Movement consolidated its bonds with the territory through the collaboration with the most qualified industrial partners in Torino, 150 regional suppliers, the employment of over 450 human resources and the tight interaction with local tourist operators. Movement Hospitality System® promoted 1.650 overnight stays in partner hotels (+8%) and carried 3.500 guests on the subway (+25%) and 2.000 with Torino Taxi (+5%).
The Festival’s positive economical impact on the territory is estimated around 5 million euros.
Health and Safety – Movement benefited for the 11th consecutive year of Regione Piemonte’s precious 118 medical service and A.S.L. Torino 2 health assistance. The Neutravel and P.I.N. projects contributed to the best Event’s development.
Media and communication – 39 accredited media operators from over 20 different national and international publications. The partnership with the major European sector media spread and qualified the cultural message. The website registered 46.993 unique visitors between September and November and 140.000 visited pages.
The Facebook page has 75.000 likes with a reach of 5.000.000 users since January 2016 (+175% vs 2015).
SPECIAL THANKS TO
INSTITUTION
European Commission, Regione Piemonte, Città di Torino, Città metropolitana di Torino, Camera di Commercio di Torino
CULTURE
Politecnico di Torino, Museo del Risparmio, Contemporary Art
Movement thanks for the significant support
Servizio Sanitario 118, Progetto PIN A.S.L. TO2 Nord, Progetto Neutravel A.S.L. TO4, Arma dei Carabinieri, Guardia di Finanza, Polizia Municipale, Polizia di Stato, Vigili del Fuoco
MAIN
BasicNet Group, Gruppo Campari, Monster Group
BEER
Heineken
FOOD
Algida, Autogrill
MOBILITY
Sagat – Torino Airport, Flixbus, GTT, Taxi Torino, Trenitalia
DRINK
Coca-Cola, Valmora
GYM
Palestre Torino
MEDIA
LaFeltrinelli, La Stampa
TECH MEDIA
Crack, DJmag, Deep House Amsterdam, Dure Vie, Electronic Beats, Electro News, Fact, Mixmag, Pulse, Resident Advisor, Rolling Stones, Sweetlife, Trax, Tsugi, XLR8R
SOUND
Loud Professional
TICKETING
Festicket, TicketOne, Toptix
COMMUNICATION
Circulate, Jukebox, Simpol, SixEleven, SMC Europe
LEGAL
Consuliva, Studio Ferrero, Studio Pagella, Studio Sindico
VENUE
BasicVillage, Gl Events – Lingotto Fiere
HOSPITALITY
Allegro Italia, Booking Piemonte, NH Hotel Group
ENGINEERING
Officine di Architettura, Studio Martorana
TECH SUPPLIER
Albo Sytem, Centoeventi, CGT, Dada, Foredile, Exporent Group, Glownet, Louder, ModoEventi, Mondialpol, Nuova Ibat, Pieffe, Prolux, T-Art, TCI
Warm thanks to Movement’s long-term friends:
Alessio Dorini, Alì Toscani, Davide Paludetto, Davide Scabin, Irene Pecchenino, Luana Cermignani, Marco Bossi, Massimiliano Spano, Valeria Fiorito
