On the occasion of the Nitto ATP Finals in Torino, which took place from November 12th to November 19th, 2023, Movement, in collaboration with OGR Torino, organized “The Final Set,” the official Closing Party of the prestigious tennis tournament.
2,500 people from 25 different nations participated in the event. At the screening of the final between Jannik Sinner and Novak Djokovic, 1,000 enthusiastic individuals attended to cheer and support the young Italian champion. The evening continued with DJ sets selected by Movement. YOUniverse, Shermanology, and the back-to-back performance of Fleur Shore with the Danish artist Prunk took turns at the console. The success of “The Final Set” confirms itself as a new inclusive cultural format, targeting not only the residents of Torino but also the numerous international guests who brought life to the city during this week of great sports. In terms of communication, there were 40 posters spread around the city. The promotion on social media reached a wide audience, with a total of 12,000 views on the official websites. The Instragam profiles of OGR and Movement reached over 25,000 accounts.
- Client: OGR Torino, ATP
- Date: 19 november 2023
- Category: Closing Party
- Location: Sala Fucine, OGR Torino
- Attendance: 2.500 persone
- Task: ideazione e direzione artistica