The most iconic concept store in the world and the historical US footwear and apparel brand unveil an interpretation of Sebago® Dan loafer, exclusively for sale at Milan’s store with ad hoc packaging. A party and a photographic exhibition in the Lombard shop will celebrate the new capsule collection.

  • Client: BasicNet
  • Date:  October 10th 2019
  • Category: Collection Launch Party
  • Location: Milano, Corso Como 10
  • Pubblico: 200 people
  • Task: artistic direction

The American Sebago® brand, established in 1946, is a true style icon, particularly known for the penny loafers, moccasins and DOCKSIDES® boat shoes.  In 2017 the brand became part of the BasicNet Group’s portfolio. The brand is currently distributed in 90 countries worldwide.