The most iconic concept store in the world and the historical US footwear and apparel brand unveil an interpretation of Sebago® Dan loafer, exclusively for sale at Milan’s store with ad hoc packaging. A party and a photographic exhibition in the Lombard shop will celebrate the new capsule collection.
- Client: BasicNet
- Date: October 10th 2019
- Category: Collection Launch Party
- Location: Milano, Corso Como 10
- Pubblico: 200 people
- Task: artistic direction
The American Sebago® brand, established in 1946, is a true style icon, particularly known for the penny loafers, moccasins and DOCKSIDES® boat shoes. In 2017 the brand became part of the BasicNet Group’s portfolio. The brand is currently distributed in 90 countries worldwide.