Movement Festival 2016 – Final Report

Movement Entertainment are glad to share with their supporters Movement Torino 11th edition’s excellent results: the contemporary music and visual arts festival, that holds the European Commission patronage together with Kappa FuturFestival, has once again confirmed itself as the main Italian winter format.

Program and Artists – The program is spread between 22nd October and 1st November, involving over 30 artists across 7 different venues. Eight dates on the table: Superga Birthday Party at Audiodrome live Club and two Workshops at Politecnico di Torino, one of which in collaboration with BasicNet Group anticipated the Main Show on 31st October at Lingotto Fiere.

Attendance – 30.000 attendees during the week. The Main Show alone registered 20.000 people from all over Europe (+8% audience from outside Piedmont and +10% foreign public compared to the 2015 edition).

Innovation – Movement perfected the exclusive use of the cashless technology: the digital payment method through a loyalty card integrated with an RFID chip, necessary to purchase goods and services at the Festival. For the first time it has been possible to re-use the cards distributed at KFF and Audiodrome, the only live Club in Europe to introduce this technology.

Territory and Tourism – Movement consolidated its bonds with the territory through the collaboration with the most qualified industrial partners in Torino, 150 regional suppliers, the employment of over 450 human resources and the tight interaction with local tourist operators. Movement Hospitality System® promoted 1.650 overnight stays in partner hotels (+8%) and carried 3.500 guests on the subway (+25%) and 2.000 with Torino Taxi (+5%).

The Festival’s positive economical impact on the territory is estimated around 5 million euros.

Health and Safety – Movement benefited for the 11th consecutive year of Regione Piemonte’s precious 118 medical service and A.S.L. Torino 2 health assistance. The Neutravel and P.I.N. projects contributed to the best Event’s development.

Media and communication – 39 accredited media operators from over 20 different national and international publications. The partnership with the major European sector media spread and qualified the cultural message. The website registered 46.993 unique visitors between September and November and 140.000 visited pages.

The Facebook page has 75.000 likes with a reach of 5.000.000 users since January 2016 (+175% vs 2015).

 


SPECIAL THANKS TO

INSTITUTION

European Commission, Regione Piemonte, Città di Torino, Città metropolitana di Torino, Camera di Commercio di Torino

CULTURE
Politecnico di Torino, Museo del Risparmio, Contemporary Art

Movement thanks for the significant support
Servizio Sanitario 118, Progetto PIN A.S.L. TO2 Nord, Progetto Neutravel A.S.L. TO4, Arma dei Carabinieri, Guardia di Finanza, Polizia Municipale, Polizia di Stato, Vigili del Fuoco

MAIN
BasicNet Group, Gruppo Campari, Monster Group

BEER
Heineken

FOOD
Algida, Autogrill

MOBILITY
Sagat – Torino Airport, Flixbus, GTT, Taxi Torino, Trenitalia

DRINK
Coca-Cola, Valmora

GYM
Palestre Torino

MEDIA
LaFeltrinelli, La Stampa

TECH MEDIA
Crack, DJmag, Deep House Amsterdam, Dure Vie, Electronic Beats, Electro News, Fact, Mixmag, Pulse, Resident Advisor, Rolling Stones, Sweetlife, Trax, Tsugi, XLR8R

SOUND

Loud Professional

TICKETING

Festicket, TicketOne, Toptix

COMMUNICATION

Circulate, Jukebox, Simpol, SixEleven, SMC Europe

LEGAL

Consuliva, Studio Ferrero, Studio Pagella, Studio Sindico

VENUE

BasicVillage, Gl Events – Lingotto Fiere

HOSPITALITY

Allegro Italia, Booking Piemonte, NH Hotel Group

ENGINEERING

Officine di Architettura, Studio Martorana

TECH SUPPLIER

Albo Sytem, Centoeventi, CGT, Dada, Foredile, Exporent Group, Glownet, Louder, ModoEventi, Mondialpol, Nuova Ibat, Pieffe, Prolux, T-Art, TCI

Warm thanks to Movement’s long-term friends:

Alessio Dorini, Alì Toscani, Davide Paludetto, Davide Scabin, Irene Pecchenino, Luana Cermignani, Marco Bossi, Massimiliano Spano, Valeria Fiorito

 

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