Kappa FuturFestival – 2015 Final Report

By September 28, 2015Business Performance

Movement Entertainment is proud to share with its supporters the great results of  Kappa FuturFestival- Torino Summer Festival 2014’s 3rd edition that, also thanks to the precious support of the municipal administration, has become the most loved, urban, 100% daily event in format of Italian Clever Entertainment with zero impact on public nances.

Turnout: 40.000 (+18%) attendees over the 2 days of the Festival , 9.000 (+110%) stayed for the entire weekend. 20.000 (+20%) guests from outside of Piedmont; 3.000 (+15%) foreign guests.

Innovation: KFF successfully introduced, for the rst time in Italy, the cashless technology. A digitalized system that gives the clients  the chance topay for goods or services onsite. KFF also launched rst digital press conference in the entertainment industry: an unconventional multimedia format that will soon become a global standard.

Program e Artists: The Festival was held in 2 days, on 4 stages, and has seen perform 53 artists21 of which Italian (16 from Turin). The extraordinary location of Parco Dora that has been requalied in its green areas and its electric systems.

Territory e Tourism: KFF has further strengthened the tight bounds with the Territory through the collaboration with the most qualied Italian industrial institutions, 6 of which are based in Turin and with 70 local suppliers; KFF oers jobs for more than 450 human resources and interacts with local tourist operators.  KFF Hospitality System® conveyed 300 (+100%) arrivals/departures through Turin Caselle Airport, 1.500 (+20%) overnight stays in aliated hotels, 2.500 (+50%) runs with our Mobility (GTT & Taxi 5730). It has been estimated that the territorial economic outcome produced by the Festival was € 2.5 million.

Public order and health care: KFF was held according to all the current regulations. It availed itself of the qualied medical care 118, PIN A.S.L. Torino 2 sanitary unit of the City of Turin and NeuTravel A.S.L. Torino 4 sanitary unit of Regione Piemonte; the precious collaboration of Turin’s Central Police Station helped to obtain an amazing result of the event.

Sustainability: Thanks to the extraordinary collaboration with Sagat – Torino Airport, KFF initiated a sustainable extra-urban mobility program. GTT and Taxi 5737 further reinforced   the interurban mobility.  The partnership with Global Inheritance (non-profit foundation founded in Los Angeles in 2002) has fueled the Trashed- Art of Recycling educational campaign.

Communication and Media: the partnership with Media Leaders has certified the profile of the advertising communication. From April 1st to July 20th: 107.933 single visitors (+25%) out of 354.295 page views (+38%) were registered on the KFF website. Average visit lenght: 02’58”. 89 countries paid a visit  with the following  scaling: Italy, France, UK, US, Switzerland, Germany. Facebook: 31.083 likes (+120%), 34.000 average daily visitors, 17.078.088 friends of the fans, over 23 millions contacts reached.